If there’s one thing to be sure of about business in 2024, it’s that digital is king. Whether it’s leveraging the benefits of a slick website or putting out quality short-form content on popular social media platforms, honing an online presence is crucial for just about any company.
That doesn’t mean traditional methods of marketing don’t have their place, though. In fact, upping your game in the physical world can often give you a huge leg up on the competition.
Whatever sort of business you run, in this article, we’re going to go through the fundamental elements of sound traditional marketing so that you have all bases covered.
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Traditional Marketing in a Digital World
The Personal Touch
Digital marketing has been proven to be hugely effective, but there’s one area where it lacks – offering the personal touch. Anyone who knows anything about marketing knows how powerful a direct, personal message can be, and you don’t get that in a TikTok feed.
This is where aspects like direct mail come in – the strategy involving sending physical promotional materials through the post. They could comprise postcards, letters, or brochures, but whatever form your direct marketing comes in, the novelty of something physical is surely to surprise your prospective customers (just make sure to create visually appealing material so your efforts don’t go straight in the bin!)
You can also bridge the gap between physical and digital by adding QR codes and invites to websites, making this approach the double whammy!
Event Marketing
Event marketing hasn’t really picked up post-COVID, so now is the perfect time to broach it yourself.
Once again, the digital realm lacks in the department of face-to-face engagement; events have the ability to create much more of a lasting impression than anything you could do online, and while they can be complicated to organize, you don’t want to skip out on them.
While we don’t have space here to go into the specifics, here’s one piece of advice: make it look good! Whether it’s through bunches of balloons, vibrant branding, or vinyl banner printing, make sure you stand out visually for the best chance of public engagement.
Classic Outdoor Advertising
Posters and Billboards may be an oldie, but they’re still a goodie. Free software packages like Canva offer powerful tools to design stunning promotional material, and if you can secure a position in high-traffic spaces, this sort of marketing will always be invaluable.
Take a walk around the center of your local area to come up with ideas – preferably in the center of town. From there, research the regulations and permissions for the area, prepare a proposal, and contact the relevant authorities (usually the council) to find out how to submit a formal request.
Wrapping Up
We hope this article has inspired you to embrace the old ways of traditional marketing. With everyone moving online, now is the perfect opportunity to leverage these time-tested techniques to get your brand on as many people’s minds as possible. It can be a lot to set up in the beginning, but putting in the effort early will most certainly pay off.
