Search engine optimization has become one of the most pivotal and integral pieces of business life in the last 20 years. It hasn’t been any different this year, and in fact, SEO may be as important as it ever has been. Not only will search engine optimization help you to gain more visibility on search engines and make you favorable with Google, but it’s also going to improve user experience and help you to attract potential customers.
When you understand search engine optimization, you are able to get ahead of your competitors and you come out of the depths of the search engine results pages. Agencies such as https://tessa.tech/virginia-seo/ can help you to get there, but it doesn’t stop you from needing a sound understanding of how SEO still matters and why. Let’s take a look at why it still matters and what you should be doing to make sure that you maximize your SEO strategy.
Why SEO Still Matters
- You’re going to build trust with your customers. If you rank highly on a search engine results page, people will trust that you know what you’re talking about. That high ranking gives you the authority that you need. When you’re looking for a product or service for yourself, do you scroll 700 pages of Google to find a company or do you go with the top one to 10 results on the page? We can pretty much guarantee that you’re not going to be scrolling through Google if you don’t find what you want. Instead, you make your search more specific. There must be a good reason why Google decides to display those results first, correct? Establishing authority of search engines isn’t going to be easy, but it does take the time and if you’re willing to give it, then your search engine optimization strategy is only going to help you grow.
- It complements your content marketing strategy. Content marketing is everything you do online and digitally to market your business. It uses search engine optimization to create valuable, relevant, and engaging content that attracts and retains a big audience. This includes creating and sharing articles, videos, blog posts, and more. When you create valuable and original content that people want, you’re going to engage your audience so much more effectively than you could have done previously. SEO and content marketing go hand in hand and you cannot have one without the other.
- People will find you. That sounds ominous, but that’s what you want when you’re a business. You want to improve your website visibility and you want people to click on your site. Not only that, but you want them to be able to become a brand new lead generated and you’ll be able to track this with Semrush. If you think about how most people click on a result from the very first page of Google, then you’ll be able to consider that people are actively searching for what you can offer.
- You can see the organic traffic flood into your website. Organic traffic is all of the visitors that you don’t pay for. They come to your website without being influenced by a sponsored or paid advertising option and SEO is a vital factor in this. With the right keywords, you can determine how much organic traffic will flood your site. You won’t know which keywords are the best ones to use for your business unless you are using an SEO tool to help you to work it out. When someone types into a search box, they’re asking a question. So you need to make sure that your search engine optimization is matching those complex algorithms that are used to determine which websites provide valuable and relevant answers to that question. If you are popping up on Google, then it’s because Google knows that you are providing those answers and therefore your potential lead is going to know the same thing.
- You will get a chance to improve the user experience. It’s not just about making such engines fall in love with your website or your content. You need to improve the user experience for your customers. If you can get your readers to love what they see, then Google is going to place you highly on the search engine results page. All of these things work hand in hand together, so you need to use subheadings, bullet list images, and even alt text to ensure that you make your content scannable and more pleasing to the Google eye.
Now you know why SEO still matters, go ahead and check your current marketing strategy.
