It’s a well-known fact now that link building is a challenging yet important part of search engine optimization (SEO). It has the ability to better your organic traffic, site authority, and your brand reputation, and at the same time if you do it badly you can wind up undoing all your own hard work with Google penalties.
So, in this day and age, when link building is so competitive, how do you make sure your link building remains the best it can be, even as algorithms and trends change around you?
The answer is SEO future proofing your link building. And this is how to do it:
How to SEO Proofing Your Link Building
Audit Your Current Links
The first thing you need to do when future proofing your link profile is to take a look at your existing link profile and make sure that nothing is harming your rankings or your reputation. This means using contemporary tools to check your backlink profile and check your spam score, link type, and domain authority. If you see anything that points to low-quality or toxic links, you need to remove them so you can avoid any incoming Google penalties.
Diversify Your Links
Next up, you need to make sure your links are diverse enough. This means if your current link profile relies on two domains or platforms, it’s a sign of lazy link building and this won’t go well for you. Instead, focus on a diverse link profile as it can help you rank for wider keywords, achieve better organic traffic, and reduce the impact of sudden algorithm changes and link losses. To do this, you need to utilize all different types of link strategies and implement them in a naturalistic manner.
Explore Innovative Link Management Solutions
Consider incorporating innovative link management solutions into your SEO toolkit. One practical approach is using a linktree alternative, which allows for the consolidation of multiple links into a single, streamlined URL. This can significantly enhance the user experience by providing a clean, simple way for visitors to access a variety of resources with minimal navigation. Moreover, such tools offer customizable options to match your brand aesthetics, further reinforcing your online presence and making your link profile more dynamic and user-friendly. This tactic not only simplifies the management of your links but also aligns with the principles of quality and diversification crucial for a future-proof SEO strategy.
Always Choose Quality
Now, you will want to do something that is currently considered the key to good link building: choose quality links over quality links. Don’t worry about having 500 low-quality links, 5 incredible links will perform better as they will adhere to Google’s guidelines. Quality links are any that are natural, relevant, and valuable for your site and the linking site and they will help you build authority, trust, and reputation while driving engaged traffic to your website. The rule is to have better quality links so your audience always finds information that pertains to them, instead of being hit with spammed links.
Monitor & Maintain Link Profiles
It’s not enough to just have the best links ever, you also need to keep an eye on these links to make sure that any changes to performance and mentions are tracked in real-time. This takes some specialized tools to do correctly and will help you track things such as link growth, link loss, link opportunities, and link performance. You can even set up alerts so you can make a new link if your business is being mentioned somewhere online. Keeping your existing links performing well is just as important as having new links, so you shouldn’t focus too hard on making new links without looking back at the ones you already have.
Adapt To The Changing SEO World
Keep on top of the changing SEO landscape and be aware of the latest trends, techniques, and best practices. This is important as SEO is an evolving field that requires learning and experimentation in an ongoing manner. By following reputable industry experts, you can keep yourself informed as to what’s happening in the SEO world, but it’s not that simple to actually understand and enact the changes as it takes some specialized knowledge to do it right.
Future Proofing is Hard
Future proofing your link profile is not something that you can do once and be done with. It’s an ongoing task and it requires a lot of execution, monitoring, and adaptation over time. Unfortunately, this makes future proofing your link-building a hard task that might take expert help to get right.
Perfect Link Building is The Solution
Now that you understand why futureproofing is the key to doing link building right, you might have also realized how much work needs to go into it. When you’re running a business, adding link building to your plate can be too much for you and your existing staff to handle. Instead, you can work with the experts at Perfect Link Building.
Make life easier for yourself and simply work with the experts at Perfect Link Building to make future proofing a sustainable part of your digital media marketing.
